Privacy Policy

  1. Privacy and your Data

This privacy policy (“Privacy Policy”) describes how Annafie London Ltd, a company registered in England and Wales with registered number 11761415 (“we” or “us” or “our”) handles your personal information collected on our website (the “Website”).

By using the Website, you accept the provisions of the Privacy Policy and you expressly consent to our collection, storage, use and disclosure of your personal information as described in the Privacy Policy. All personal information you supply to us will be treated in accordance with all applicable legislation, including, but not limited to, the Data Protection Act 1998, as amended, and we endeavour to take all reasonable steps to protect your personal data including the use of encryption technology.

  1. Changes to Privacy Policy

We reserve the right to change the Privacy Policy, keeping it within all relevant legislation and guidelines. We will do all we can to ensure that the Website shows the most up to date information at all times, and may notify you of such changes by uploading a revised privacy policy on the Website.

  1. Information about you and Personal Data

We may collect and store personal information when you visit the Website, including, but not limited to, your name, email address, postal address, transactional information based on your activities on the Website and correspondence sent to us, other information from your interaction with the Website, content and advertising, including computer and connection information, statistics on page views, traffic to and from the sites, IP address and standard web log information and any additional information we ask you to submit to verify your identity.

We may also collect personal information about you in the following ways: any data which you provide when you purchase products from us; and any other data which you provide to us when you enquire about our activities, email, telephone or write to us or otherwise provide us with any personal information.

All the information we collect via our Website or through correspondence with you is used to operate and improve the service we offer and to personalise our service. We are committed to only using your personal information for:

  • planning and managing our business activities, including analysis of customers’ shopping habits, product and style preferences;
  • technical administration of the Website;
  • research for Annafie London Ltd purposes only;
  • providing you with information about the services we offer;
  • letting you know about any special offers, news or changes from Annafie London Ltd; and/or
  • managing, fulfilling and completing your oder, including verifying details of your chosen payment method, or credit card account.

During the registration process on the Website, you will be given the opportunity to select some of the ways in which we may use your personal details. See ‘your permission’ and ‘helping us to grow’ below to keep us updated with anything you specifically do not want to be informed about. There are only three circumstances where we may share some of your data with others:

(i) In the unlikely event that our business assets are ever sold to or purchased by another company (our data records are part of our business). You will receive notice of any such event and we will use our reasonable endeavours to ensure that the new combined entity will follow the practices disclosed in the Privacy Policy.

(ii) To outside research companies whom we may ask to contact you directly for your opinions on our service.

(iii) If we are requested by the police or a regulatory or government authority investigating illegal activities to provide information concerning your activities whilst using the Website.

  1. Protecting your Information

We would like to remind you that the Internet is not a 100% secure medium for communication and, accordingly, we cannot guarantee the security of any information you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.

We take every precaution to protect your information. To this end all personal information stored by us is kept on a server in a secure environment. Only employees, our partners and any sub-contractors who need the information to perform a specific job are granted access to personally identifiable information.  All passwords are stored on our server scrambled and cannot be directly read by any employee or contracted person.

You may browse the Website without registering; however you must register as an online customer in order to buy items via the Website. When you register as an online customer, your username will be your valid email address and you will be asked to create a password. You are entirely responsible for all actions taken under your username, whether by you or by any other person. It is your responsibility to keep your username and password safe. When you register as an online customer, you agree that any information which you provide shall be true and accurate in all respects and you will notify us immediately of any changes to this information.

  1. Legal Conditions of Use

While Annafie London Ltd takes all reasonable steps to ensure a reliable service, we cannot guarantee that your use of the Website will be uninterrupted and/or error free.

We are not responsible for your use of other websites accessed via links from our Website. Such links are not controlled by us and wedo not endorse them.

The Website may only be used for lawful purposes and in a lawful manner. You agree to comply with all applicable laws, statutes and regulations regarding the Website and any transactions on or through it.

All rights, including copyright and database rights, contained on the Website are owned by Annafie London Ltd and/or our licensors. Except as permitted by law, you may not distribute, adapt, translate, modify, merge or make available any content on the Website to any person or company, or use it for commercial purposes. You may not use any Website content to create a database (electronic or otherwise). All other rights are reserved.

Annafie London Ltd reserves the right to:

(a) modify or withdraw, temporarily or permanently, the Website (or any part thereof) with or without notice to you and you confirm that we shall not be liable to you or any third party for any modification to or withdrawal of the Website; and/or

(b) change the Conditions from time to time, and your continued use of the Website (or any part thereof) following such change shall be deemed to be your acceptance of such change. It is your responsibility to check regularly whether the Conditions have been changed. If you do not agree to a change to the Conditions then you must immediately stop using the Website.

  1. Legal Credits

Annafie London Ltd is grateful to all the parents who kindly let us use photographs of their children on the Website. Please note that these photographs are property of Annafie London Ltd and are not for copying, downloading or any other use.

  1. Registered Trademark

“Annafie” is a registered trademark of Annafie London Ltd.

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