How do I know which size to buy?

Our dresses, nightwear, rompers and cardigans generally fit “true to size”. Our classic smocked dresses will comfortably fit your child before and beyond the age range specified, as the sash tie at the back allows for adjustments to be made. Please check out our SIZE GUIDE for further details. If you still have questions, please email info@annafie.com.

Does Annafie offer a bespoke service for special occasions?

Yes! We are happy to work with you to create the perfect christening gown, bridesmaid dresses, confirmation or communion dresses, and page boy outfits for your special occasion! Please contact us on info@annafie.com.

How should I care for my hand smocked and hand embroidered items? 

We do our very best to design clothes that children can explore the world and have fun in! Our smocked clothes will last a lifetime and beyond if properly cared for! All our items can be machine washed on a delicate cycle at 30°C, ideally inside out to protect the smocking and embroidery, and on a low centrifuge. Alternatively you can hand wash them, but please do not soak, bleach, rub or wring the item. We recommend line drying, and not using a tumble dryer.

By the way, each dress has an extra button stitched into the side seam!

For our silk dresses, we recommend dry cleaning. Please note that these consist of 100% raw silk, and that slight imperfections may occur as it is a natural fabric.

What do I have to do if I want to return an item?

We hope you are happy with your purchase, but if you are not, you can return your item to us. Please contact us on info@annafie.com.

Please note that items must be returned in new, unworn and unused condition with the original garment tags still attached, and in appropriate packaging (ensuring the item is not damaged in transit) within 14 working days of receipt of the item. Annafie will not accept returns of non-faulty products that have been worn, used and/or with garment tags removed. Please note that bespoke items cannot be returned unless they are faulty.


Annafie London Ltd
– Returns Department –
18 West Hill Road
London SW18 1LN

Please refer to our Delivery & Returns page for further details.

How much will I be charged for delivery?

The standard delivery cost is £4 (within the UK), £10 (EU), £15 (Northern Europe, Scandinavian countries and Switzerland), £20 (USA and rest of the world). Please refer to Delivery and Returns for further details.

All orders over £200 are delivered free to mainland UK and Northern Ireland (this excludes the Channel Islands and the Scottish Highlands). Deliveries are also free for orders over €200 to countries in the European Union and over US$300 for orders to the USA.

Will VAT be added to my order?

There is no VAT on children’s clothing, footwear (up to a certain size for girls and boys), belts or books. Hair accessories, gifts and toys carry VAT at the standard rate of 20%. Prices are shown inclusive of VAT where applicable. 

Will custom charges be added to my order when ordering from overseas?

UK VAT is not due where the delivery is made to a destination outside the EU. We will declare all products within your delivery, however, if there are any import taxes, duties or handling fees due in the country of destination, these will be payable by the receiver. This means that you will be responsible for any customs or import duties once the package reaches your destination country. Please refer to our Terms and Conditions and/or contact info@annafie.com for further information.

Any other questions? 

Please contact us on our Contact Us page.