Annafie was born from a desire to produce childrenswear considerately, in small batches, with longevity at the core of the designs and materials.

We are an independent brand based in London and run by CEO and mother of four, Leonie von Schweinitz. Leonie is passionate about classic design, but also understands the importance of easy-care clothing that will last to be handed down.

Our clothes are lovingly produced by our skilled craftswomen in our family run factories in Madagascar, an island where the quality and finesse of hand embroidery and hand smocking is internationally admired. Each dress takes at least eight hours to complete, and we are very proud to be supporting the work of Malagasy Artisan women and their families.

Over the past 15 years, Annafie’s combination of quality and luxury has made our clothes popular with the children of some of the world’s style icons, including the Duchess of Cambridge (hence Prince George’s namesake romper).

We believe in letting kids be kids, which is why we make beautiful clothes to be worn on beautiful adventures.

We love to see how you style our dresses and rompers. Follow us @AnnafieLondon and share your snaps using #smockstar.

For wholesale enquiries, please contact: info@annafie.com

For press enquiries, please contact: olivia@annafie.com